Concept information
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politics and international relations
political science
political communications
political campaigns
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communication and media studies
communication studies
political communications
political campaigns
Término preferido
radio political advertising
Definición
- The radio airwaves became a central mode of campaign advertising soon after the entrance of commercial radio in the United States in 1922 and maintained that role for more than 3 decades. Despite the rise of television advertising, with candidates for higher profile offices spending large amounts of their campaign budgets on the production and airing of television spots, radio advertising has persisted in the American political arena. [Source: Encyclopedia of Political Communication; Political Advertising, Radio]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-TKMV33F8-L
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