skip to main content
LOTERRE

LOTERRE

SAGE Social Science Thesaurus

Search from vocabulary

Lengua del contenido

| français English
Ayuda para la búsqueda

Concept information

social science subjects > business and management > marketing (business) > marketing mix
social science subjects > health and social care > health care management > marketing and customer value > marketing mix

Término preferido

marketing mix  

Definición

  • Marketing mix includes four major elements of marketing: product, place, promotion, and price; often marketers also refer to these elements as the four P'. They are usually controllable by marketing managers. The marketing mix variables are adjusted around target markets or segments, to maximize customer satisfaction and create competitive advantage. [Source: Encyclopedia of Health Care Management; Marketing Mix]

Concepto genérico

Conceptos específicos

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-SR90HZNR-B

Descargue este concepto:

RDF/XML TURTLE JSON-LD