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... > social science subjects > politics and international relations > political science > political communications > books, films, journals, television > personal influence
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > books, films, journals, television > personal influence
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > books, films, journals, television > personal influence
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > books, films, journals, television > personal influence
... > social science subjects > library and information science > information science > publishing > journalism > political communications > books, films, journals, television > personal influence
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > books, films, journals, television > personal influence
... > social science subjects > communication and media studies > communication studies > political communications > books, films, journals, television > personal influence

Término preferido

personal influence  

Definición

  • Conceptualized by Elihu Katz and directed by mentor Paul F. Lazarsfeld at Columbia University, the 1955 book Personal Influence revolutionized understandings of how people interact with media institutions by reviewing and critiquing the substantial media theories that primarily dominated social thought at the time. Highlighting their principal argument, the duo subtitled the volume The Part People Play in the Flow of Mass Communication, thus demonstrating their key implication: mass media influence is not always one that is direct but is instead frequently mediated interpersonally through key figures who position social issues they have extricated from mass media sources. [Source: Encyclopedia of Political Communication; Personal Influence]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-SPXGQ2BW-G

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