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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > goal-directed consumption

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goal-directed consumption  

Definición

  • The process of consumption can be goal directed or experiential, according to Donna Hoffman and Thomas Novack. Goal-directed consumption is motivated by extrinsic concerns such as the utilitarian value of an object or the need to fulfill a specific extrinsic goal. [Source: Encyclopedia of Consumer Culture; Goal-Directed Consumption]

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URI

http://data.loterre.fr/ark:/67375/N9J-SGWWS17M-X

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