skip to main content
LOTERRE

LOTERRE

Search from vocabulary

Lengua del contenido

| français English
Ayuda para la búsqueda

Concept information

Término preferido

media advocacy  

Definición

  • Mass media are powerful in presenting issues and shaping opinions in the society, and media advocacy is an approach that attempts to influence media's coverage of an issue and to help a relevant policy achieve public awareness and support. According to Lawrence Wallack, Lori Dorfman, and their colleagues, the purpose of media advocacy is to contribute to the development of social and policy initiatives that promote health and well-being. [Source: Encyclopedia of Children, Adolescents, and the Media; Media Advocacy]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-S9SPP5J8-Z

Descargue este concepto: