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Concept information

social science subjects > business and management > business ethics > marketing ethics > ethics of persuasion

Término preferido

ethics of persuasion  

Definición

  • When we purposely use communication to influence others (their values, attitudes, emotions, beliefs, and actions), then we are engaging in persuasion for or against something. Adding media to the mix, so that we can extend our influence, makes us propagandists. [Source: Encyclopedia of Business Ethics and Society; Ethics of Persuasion]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-S93FX53T-G

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