skip to main content
LOTERRE

LOTERRE

Search from vocabulary

Lengua del contenido

| français English
Ayuda para la búsqueda

Concept information

Término preferido

public diplomacy  

Definición

  • Public diplomacy is the primary communication tool for governments to influence public opinion in foreign countries and as such, a vital tool in managing the reputation of countries. While traditional diplomacy is conducted between governments, public diplomacy is direct communication between a government (or governmental organization) and foreign citizens to evoke favorable opinions, attitudes, or behavior toward the country, its policies, and people. [Source: Encyclopedia of Public Relations; Public Diplomacy]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-RLCG6DR9-3

Descargue este concepto: