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Concept information

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social responsibility  

Definición

  • for a marketer or advertiser, the obligation to operate and act in the public interest as determined by what society believes is right, and generally improve the well-being of people. [Source: Dictionary of Marketing Communications; Social Responsibility]

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URI

http://data.loterre.fr/ark:/67375/N9J-RJ9TKKN2-H

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