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Concept information

Término preferido

spreading of alternatives  

Definición

  • Inspired by cognitive dissonance theory, hundreds of experiments have demonstrated that following a difficult decision, compared with an easy one, individuals change their attitudes to be more consistent with their decisions. That is, following a decision, individuals evaluate the chosen alternative more positively and the rejected alternative more negatively than they did before the decision. [Source: Encyclopedia of Social Psychology; Spreading of Alternatives]

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URI

http://data.loterre.fr/ark:/67375/N9J-RJ212DSP-3

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