Concept information
Término preferido
strategic communication
Definición
- Strategic communication is the purposeful communication by a person or an organization designed to persuade audiences with the goal of increasing knowledge, changing attitudes, or inducing desired behavior. Strategic communication campaigns are generally designed to respond to the perceived communications needs of significant publics. [Source: Encyclopedia of Political Communication; Strategic Communication]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-QJPVJH2N-T
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