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flaneur/euse

The flaneur is a key figure for understanding consumption, as he is linked with the experience of the phantasmagoria of the modern city and its commodities, leisure places, marketplaces, and shop displays. The French word flanerie denotes the activity of ambling and strolling through the city without a specific purpose, if not that of observing and experiencing the city itself, its people, and its events. [Source: Encyclopedia of Consumer Culture; Flaneur/euse]

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