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... > social science subjects > business and management > marketing (business) > consumer culture > trends in consumer culture > methodologies for studying consumer culture

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methodologies for studying consumer culture  

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  • The range of research methods for studying consumption and consumer culture is diverse and reflects the array of methods that are available generally to researchers in the cultural, psychological, and social sciences. Principally, there are two methodological poles that can be identified in studies of consumer culture. [Source: Encyclopedia of Consumer Culture; Methodologies for Studying Consumer Culture]

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http://data.loterre.fr/ark:/67375/N9J-QCVK9H9N-8

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