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social science subjects > health and social care > health care management > marketing and customer value > social marketing
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Término preferido

social marketing  

Definición

  • Social marketing is the application of traditional marketing tools and practices to promote social products rather than consumer goods and services. The term social marketing was coined in 1971 by Philip Kotler and Eduardo Roberto to describe socially based campaigns, though government agencies and nonprofit organizations had been using marketing practices many years beforehand. [Source: Encyclopedia of Political Communication; Social Marketing]

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http://data.loterre.fr/ark:/67375/N9J-Q6WL22D5-3

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