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social science subjects > business and management > business ethics > marketing ethics > public relations ethics

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public relations ethics  

Definición

  • The ethical issues of public relations arise because public relations is not just a set of techniques to disseminate information. There is always a perceptual objective to be achieved, and ethical dilemmas abound in how that objective is achieved. [Source: Encyclopedia of Business Ethics and Society; Public Relations Ethics]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-Q5V9VQ5J-1

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