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social science subjects > business and management > organization studies > organizational culture > gannon's cultural metaphors

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gannon's cultural metaphors  

Definición

  • Within the field of cross-cultural organization and management studies, Martin J. Gannon uses cultural metaphors to describe, compare, and analyze national cultures worldwide. In order to explore in-depth the unique cultural characteristics of a nation, Gannon adopts an emic approach, focusing on the qualitative examination of cultural symbols, practices, and institutions within their local context. [Source: Encyclopedia of Business in Today's World; Gannon's Cultural Metaphors]

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http://data.loterre.fr/ark:/67375/N9J-Q24GM89N-B

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