skip to main content
LOTERRE

LOTERRE

Search from vocabulary

Lengua del contenido

| français English
Ayuda para la búsqueda

Concept information

Término preferido

blinking  

Definición

  • a media scheduling pattern consisting of many short periods (flights) of advertising alternated with short periods of no advertising at all (hiatuses); e.g., one week on, one week off, alternating over a period of time. [Source: Dictionary of Marketing Communications; Blinking]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-PP2SLC0P-9

Descargue este concepto: