Concept information
Término preferido
quantitative content analysis
Definición
- There are numerous useful definitions of the quantitative research method of content analysis as it pertains to the examination of media messages. One brief and particularly useful definition describes content analysis as a research methodology in which media messages are systematically examined, summarizing their characteristics by using procedures to categorize the content into carefully constructed types or groups. [Source: Encyclopedia of Gender in Media; Quantitative Content Analysis]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-PC4683QP-9
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