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Concept information

social science subjects > business and management > business ethics > marketing ethics > consumer preferences

Término preferido

consumer preferences  

Definición

  • Consumer preferences represent the building block for assessing the value of any good or service relative to another. Once determined, a consumer may or may not wish to reveal a willingness to pay for an item given the asking price. [Source: Encyclopedia of Business Ethics and Society; Consumer Preferences]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-NVRQ5KP1-1

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