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... > social science subjects > business and management > entrepreneurship > new venture management > corporate entrepreneurship > corporate venturing

Término preferido

corporate venturing  

Definición

  • Creating new businesses within an existing corporation and integrating them into that company's current operations constitute one aspect of corporate venturing, the other being engaging in corporate renewal activities that allow the company to meet emerging business challenges. Corporate venturing as a topic of serious academic interest assumed prominence after publication of Gifford Pinchot's book Intrepreneurship in 1985.Because of their very nature, established companies tend not to be as entrepreneurial as their smaller counterparts. [Source: Encyclopedia of New Venture Management; Corporate Venturing]

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URI

http://data.loterre.fr/ark:/67375/N9J-NSNHDBC3-M

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