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other subjects > mathematics > statistics > sampling > representativeness

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representativeness  

Definición

  • the degree to which advertising research data and results generated from a sample can be generalized to a larger population; e.g., the degree to which television viewing habits found in a sample survey of television viewers can be generalized to the national television viewing audience. Also, in test marketing, the similarity between the test market and the full, large-scale market.. [Source: Dictionary of Marketing Communications; Representativeness]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-NS5S1N39-7

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