Loterre: SAGE: positional goods

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positional goods

Positional goods were defined by Fred Hirsch as those goods whose value for the consumer who owns them depends more on how they compare with the goods consumed by others than on their direct utility. According to Hirsch, as the level of average consumption rises, so does the relevance—though also the negative side effects—of positional consumption. [Source: Encyclopedia of Consumer Culture; Positional Goods]

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