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Concept information

Término preferido

daisy girl ad  

Definición

  • Since 1952 when televised political advertising became a staple of presidential elections, no single advertisement has achieved the notoriety of the 1964 spot known as the “Daisy Girl” ad, which was aired as part of Democrat Lyndon Johnson's campaign against Republican Barry Goldwater. The 60-second advertisement opens with a young girl counting as she picks petals off of a daisy. [Source: Encyclopedia of Political Communication; Daisy Girl Ad]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-N4L9GG2V-G

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