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Término preferido

grassroots campaigning  

Definición

  • Grassroots campaigning refers to efforts to mobilize individuals to take some action to influence a political outcome. In practice, grassroots campaigns come in two types: (1) efforts to mobilize individuals either to turn out to vote or to vote a certain way in an upcoming election and (2) efforts to mobilize individuals to contact a policymaker to take a particular action (also called “outside lobbying”). [Source: Encyclopedia of Political Communication; Grassroots Campaigning]

Concepto genérico

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http://data.loterre.fr/ark:/67375/N9J-MKGMJTPC-6

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