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Concept information

Término preferido

audience ethnography  

Definición

  • Often used in communications studies and marketing, this is a form of ethnography that explores how audiences produce meaning from media discourses such as television news. [Source: The SAGE Dictionary of Qualitative Inquiry; Audience Ethnography]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-M01BLBGK-V

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