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social science subjects > psychology > social psychology > social cognition > heuristic-systematic model of persuasion
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... > social science subjects > psychology > social psychology > group dynamics > organizational behavior > leadership theory > influence (psychology) > heuristic-systematic model of persuasion
... > social science subjects > business and management > organization studies > organization studies encyc > leadership theory > influence (psychology) > heuristic-systematic model of persuasion

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heuristic-systematic model of persuasion  

Definición

  • Definition The heuristic-systematic model is a theory of persuasion that suggests attitudes can change in two fundamentally different ways. One way is through systematic processing, whereby people think carefully about any available information when forming an opinion to determine whether the information is accurate or valid. [Source: Encyclopedia of Social Psychology; Heuristic-Systematic Model of Persuasion]

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