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Concept information

Término preferido

purchase requests and advertising  

Definición

  • Over the past two decades, marketers of toys and children's products have developed a diverse spectrum of strategies to reach the child consumer. An important explanation for the increased interest in children is that the marketing world has discovered that today's children represent three different markets. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Purchase Requests and]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-L90QDR0X-6

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