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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > everyday life in consumer culture > consumer dissatisfaction

Término preferido

consumer dissatisfaction  

Definición

  • Within the context of consumer satisfaction/dissatisfaction (CS/D), dissatisfaction is the attitude that a consumer develops after he or she has evaluated his or her consumption experience of a product or service. Dissatisfaction can arise from the failure of a product or service to meet a consumer's expectations, from negative perceptions of the performance of a product or service during consumption, from negative feelings experienced during the consumption of a product or service, or from a combination thereof. [Source: Encyclopedia of Consumer Culture; Consumer Dissatisfaction]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-L1Q9K9V4-T

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