Loterre: SAGE: promotional tie-ins

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... > journalism > industry and economics > marketing > advertising > promotional tie-ins

... > business and management > marketing (business) > marketing communication > advertising > promotional tie-ins

... > behavior mechanisms > behavior (psychology) > human communication > advertising > promotional tie-ins

... > issues in crisis management > mass media > broadcasting > television > promotional tie-ins

... > society > mass media > broadcasting > television > promotional tie-ins

... > politics > mass media > broadcasting > television > promotional tie-ins

... > community, culture, and change > mass media > broadcasting > television > promotional tie-ins

... > communications media > mass media > broadcasting > television > promotional tie-ins

... > media forms > mass media > broadcasting > television > promotional tie-ins

... > media studies > media forms > broadcasting > television > promotional tie-ins

promotional tie-ins

Promotional tie-ins are a form of marketing promotion in which two or more brands or companies agree to participate in a joint strategy to increase value for both brands regarding exposure or sales, while providing each partner with targeted communication efforts that many times exceed the opportunities provided via traditional advertising alone. Many companies use this as a special form of advertising and marketing to reach the important target audience of children and teenagers, who have become an increasingly powerful consumer segment. [Source: Encyclopedia of Children, Adolescents, and the Media; Promotional Tie-Ins]

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