skip to main content
LOTERRE

LOTERRE

SAGE Social Science Thesaurus

Search from vocabulary

Lengua del contenido

| français English
Ayuda para la búsqueda

Concept information

social science subjects > business and management > marketing (business) > customers > customer equity
... > social science subjects > health and social care > health care management > marketing and customer value > customers > customer equity
social science subjects > business and management > sociology of work > customers > customer equity
social science subjects > sociology > sociology of work > customers > customer equity

Término preferido

customer equity  

Definición

  • Over the past decade, sports marketing practitioners have begun to alter their perspectives on marketing from that of a product-centered perspective to more of a consumer-oriented focus. Born out of the transition of the global economy to a service-based economy and the spread of service-based industries, customer equity refers to the sum total of the discounted lifetime value of a sport organization's current and future potential customers. [Source: Encyclopedia of Sports Management and Marketing; Customer Equity]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-K418VX9V-Z

Descargue este concepto:

RDF/XML TURTLE JSON-LD