Concept information
Término preferido
consumer apathy
Definición
- There are two senses in which the consumption activity of individuals tends to be described as apathetic. The term consumer apathy is sometimes used in marketing studies and financial journalism to classify certain forms of consumption decision making that result in consumers failing to respond to marketing messages. [Source: Encyclopedia of Consumer Culture; Consumer Apathy]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-JXGVHRQ1-R
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