skip to main content
LOTERRE

LOTERRE

SAGE Social Science Thesaurus

Search from vocabulary

Lengua del contenido

| français English
Ayuda para la búsqueda

Concept information

... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > activation theory of information exposure
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > activation theory of information exposure

Término preferido

activation theory of information exposure  

Definición

  • The activation theory of information exposure, developed by Lewis Donohew and Philip Palmgreen, explains individual differences in attention and continued exposure to mass and interpersonal messages. The theory treats messages as sources of stimulation and holds that their success or failure to attract and hold listeners, viewers, or readers is a function of both cognitive and biologically based individual needs. [Source: Encyclopedia of Communication Theory; Activation Theory of Information Exposure]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-J3VJBR60-4

Descargue este concepto:

RDF/XML TURTLE JSON-LD