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Concept information

Término preferido

sexuality in advertising  

Definición

  • In pursuit of the philosophy “sex sells,” sexual images are consciously employed in advertising to promote sales of goods and services. The underlying assumption is that sexual stimuli grab the recipients' attention and reinforce the advertising message. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Sexuality in]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-HX205P2P-N

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