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Concept information

Término preferido

corporate culture  

Definición

  • Although the idea certainly did not develop with their work, it was Peters and Waterman's 1982 book In Search of Excellence that really established corporate culture as a central topic for management. The book contained one simple message: Great companies have excellent cultures. [Source: International Encyclopedia of Organization Studies; Corporate Culture]

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URI

http://data.loterre.fr/ark:/67375/N9J-HRKL7NRV-L

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