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... > social science subjects > business and management > marketing (business) > consumer culture > consumer culture and the media > broadcast media

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broadcast media  

Definición

  • Broadcast media, including over-the-air radio and television, have been the primary drivers of consumer culture in the United States, and, increasingly, since the latter part of the twentieth century, across much of the world. Broadcast television in particular is the most powerful vehicle that drives consumer culture for three reasons. [Source: Encyclopedia of Consumer Culture; Broadcast Media]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-HL0K7DGL-L

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