Concept information
Término preferido
risk-taking
Definición
- encountering the hazards and uncertainties that are an integral part of marketing, from both the marketer's and the consumer's side; e.g., a consumer purchase may involve one or several risks, such as performance risk, financial risk, physical risk, social risk, or time-loss risk, or an intermediary faces risk by making a buying commitment in advance of a selling season. [Source: Dictionary of Marketing Communications; Risk-Taking]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-H3DDLLPK-J
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}