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Concept information

Término preferido

marketing objectives  

Definición

  • what is to be accomplished in the performance of marketing activities and the marketing program; stated in terms of sales volume, market share, profit, return-on-investment, or other basis. [Source: Dictionary of Marketing Communications; Marketing Objectives]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-H1H13HV1-1

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