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... > social science subjects > business and management > marketing (business) > consumer culture > politics and consumption > culture-ideology of consumerism

Término preferido

culture-ideology of consumerism  

Definición

  • The culture-ideology of consumerism is a central concept in the theory of capitalist globalization proposed by Leslie Sklair. It refers to the transformation of above-subsistence consumption from a sectional preference of the rich to a globalizing phenomenon. [Source: Encyclopedia of Consumer Culture; Culture-Ideology of Consumerism]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-GPNRT5H8-Q

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