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social science subjects > psychology > social psychology > emotion > fear appeals
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Término preferido

fear appeals  

Definición

  • Fear appeals are messages designed to scare people by describing a threat that is both personally relevant and serious. Fear appeals are one type of motivational appeal, which can be broadly defined as a message intended to increase an individual's drive to engage in a particular behavior. [Source: Encyclopedia of Science and Technology Communication; Fear Appeals]

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http://data.loterre.fr/ark:/67375/N9J-GGBSFWQG-1

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