Loterre: SAGE: franchising

social science subjects > health and social care > health care management > marketing and customer value > franchising

social science subjects > business and management > entrepreneurship > new venture management > franchising

social science subjects > business and management > international business > economics of international business > franchising

social science subjects > business and management > hospitality management > franchising

social science subjects > business and management > operations management > distribution (business) > franchising

... > business and management > manufacturing and operations > operations management > distribution (business) > franchising

... > health care management > operations and decision making > operations management > distribution (business) > franchising

... > business and management > marketing (business) > marketing mix > distribution (business) > franchising

... > health care management > marketing and customer value > marketing mix > distribution (business) > franchising

franchising

Franchising is a contractual arrangement between two parties that is found both in retailing and in international markets. This form of licensing has grown tremendously in the last 10 years or so (Lamb, Hair, & McDaniel, 2002, p. [Source: Encyclopedia of Health Care Management; Franchising]

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