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business and management
manufacturing and operations
operations management
distribution (business)
Término preferido
franchising
Definición
- Franchising is a contractual arrangement between two parties that is found both in retailing and in international markets. This form of licensing has grown tremendously in the last 10 years or so (Lamb, Hair, & McDaniel, 2002, p. [Source: Encyclopedia of Health Care Management; Franchising]
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URI
http://data.loterre.fr/ark:/67375/N9J-FVHNTZGJ-T
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