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LOTERRE

LOTERRE

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Concept information

Término preferido

franchising  

Definición

  • Franchising is a contractual arrangement between two parties that is found both in retailing and in international markets. This form of licensing has grown tremendously in the last 10 years or so (Lamb, Hair, & McDaniel, 2002, p. [Source: Encyclopedia of Health Care Management; Franchising]

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-FVHNTZGJ-T

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