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Concept information

Término preferido

social marketing and obesity  

Definición

  • Social marketing involves the adaptation of highly successful commercial marketing principles to promote health by effecting behavioral change in members of a target population. Social marketing is not a theory by itself, but rather draws upon theories and models from the behavioral and social sciences for understanding and influencing human behavior. [Source: Encyclopedia of Obesity; Social Marketing and Obesity]

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URI

http://data.loterre.fr/ark:/67375/N9J-FFW1370S-F

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