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Concept information

Término preferido

co-orientation theory  

Definición

  • Co-orientation occurs when two or more individuals are simultaneously oriented to one another and to something of mutual interest. The assumption is that individuals behave toward each other based on their perceptions of the other's views and intentions regarding the object of mutual interest. [Source: Encyclopedia of Public Relations; Co-Orientation Theory]

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-DZRPJSBR-C

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