skip to main content
LOTERRE

LOTERRE

Search from vocabulary

Lengua del contenido

| français English
Ayuda para la búsqueda

Concept information

Término preferido

heuristic processing  

Definición

  • Definition Heuristic processing refers to a mode of thinking that is based on simple decision rules, or if-then associations, that people use to judge the quality or nature of an object. For example, in deciding whether to vote for a particular candidate, a person might rely on the opinion of an expert (using the heuristic “if expert, then agree”), or on the prevailing view of friends and family (“if there's a consensus, then assume correctness”). [Source: Encyclopedia of Social Psychology; Heuristic Processing]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-DKBPWDRJ-V

Descargue este concepto: