skip to main content
LOTERRE

LOTERRE

Search from vocabulary

Lengua del contenido

| français English
Ayuda para la búsqueda

Concept information

Término preferido

international entertainment-education  

Definición

  • Entertainment-education (E-E) is a communication strategy to bring about behavioral and social change. E-E is the process of purposely designing and implementing a media message to both entertain and educate, in order to increase audience members' knowledge about an educational issue, to create favorable attitudes, to shift social norms, and to change overt behavior. [Source: Encyclopedia of Children, Adolescents, and the Media; Entertainment-Education, International]

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-DDPCZ62S-N

Descargue este concepto: