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Concept information

Término preferido

viewer age and advertising  

Definición

  • Children often encounter advertising and observe consumer behavior while very young. As children mature, their attitudes, beliefs, and behavioral responses toward advertising change. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Viewer Age and]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-CQ19NMGN-V

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