Concept information
Término preferido
ad watch
Definición
- An ad watch is a media report and evaluation of political advertising content. Washington Post columnist David Broder is credited with urging fellow journalists to be more watchful of political advertising messages and making coverage of advertising claims a standard feature of campaign news. [Source: Encyclopedia of Political Communication; Ad Watch]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-CH7CXR12-K
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