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Concept information

Término preferido

innovation diffusion  

Definición

  • The diffusion of an innovation is the process by which an innovation is communicated to and adopted by potential users. Understanding why an innovation will be adopted or not, and at which pace, is obviously very important for new ventures. [Source: Encyclopedia of New Venture Management; Innovation Diffusion]

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-C6HK0HRT-K

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