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... > social science subjects > business and management > marketing (business) > consumer culture > consumer culture and the media > gender advertising

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gender advertising  

Definición

  • Gender and advertising focuses on the way in which women, and more recently men, are represented in paid-for commercial messages designed to encourage consumers to purchase the product being promoted. In the Anglo-American world, the topic has been viewed as important in respect of morality since the end of the nineteenth century, when some advertisers were accused of using images of scantily clad women to sell unrelated products. [Source: Encyclopedia of Consumer Culture; Gender Advertising]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-BWZZ047Q-6

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