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Concept information

Término preferido

credibility  

Definición

  • Credibility can be defined as the perception or judgment made by message receivers about the believability of the message source and the truthfulness of the message. Source credibility emphasizes the importance of the message source on the impact of the communication process. [Source: Encyclopedia of Public Relations; Credibility]

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URI

http://data.loterre.fr/ark:/67375/N9J-BQV16MDZ-V

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