Concept information
Término preferido
micromarketing
Definición
- custom-designed products, strategies, and marketing programs aimed at satisfying the needs, wants, and tastes of a very specific target market; the focus may be individuals or geographic locations. The opposite of mass marketing.. [Source: Dictionary of Marketing Communications; Micromarketing]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-BDBQQ81F-1
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